The Challenge:

The company had been using AFC (AdSense for Content) for several years and, while it contributed to their revenue, they recognized the potential to further optimize and expand their monetization strategies. Eager to explore additional avenues that could complement their existing AFC implementation, they sought to diversify and enhance their revenue sources, while simultaneously improving the user experience on their platform.

The approach:

Ads monetization was not a primary focus for the company until they implemented AdSense for Search (AFS). AFS was a perfect solution to increase and diversify their ad revenue. Mansion Review was intrigued by the possible high profitability with AFS, including increased eCPM. Given that search is a fundamental part of their customer journey, they could easily see that AFS brings a positive user experience.

The results:

Since implementing AFS in August 2021, Mansion Review saw a 10x increase in their ad revenue per page. AFS is now among their primary sources of revenue, creating helpful content for their users and monetizing it. The company saw a 50% increase in their overall ad revenue within 30 days after implementing AFS. They further optimized AFS by showing more ads within an ad unit and opening AFS ads in a new window, which brought a 20% increase in their AFS revenue.

Mansion Review is a media website focused on making real estate insights readily available to anyone interested in buying, selling, renting, or investing in real estate in Japan. Mansion Review helps users learn about the market price, asset value, and user reviews on real estate properties across the country. Their mission is to provide easy access to real estate insights through their platform, making it easier for users to make informed decisions in the real estate market.

AdSense for Search has been a game-changer for the company, helping them grow and diversify their ad revenue streams. By focusing on creating helpful content for their users and monetizing it, they have been able to future proof their revenue streams. Mansion Review is excited to continue to explore new ways to optimize their revenue with AdSense for Search in the future.