CNN Brasil is a premier multi-platform operation, delivering 24-hour news coverage to millions of Brazilians.

The challenge

Despite its strong market presence, CNN Brasil faced a ceiling in its digital engagement. After experimenting with various external and internal content recommendation solutions, they found that existing tools could not meet their needs for reader recirculation and revenue growth.

The approach

CNN Brasil adopted Google’s CDM (Content Discovery & Monetization) to harness the power of advanced recommendation algorithms. Through close collaboration, the teams designed a unit that integrated seamlessly with CNN’s editorial layout, preserving the user experience while improving performance.

The result