El Universal is a historic news publisher in Mexico. Its massive digital footprint makes it a premier strategic partner for audience growth and monetization in Hispanic America.

The challenge

El Universal experienced high but undirected user navigation on their search pages. While users viewed multiple pages, deep scrolling behavior indicated they were actively searching but struggling to efficiently find the exact content they needed.

The approach

Related Search for Content improved content discovery by surfacing more relevant results instantly across both search and article pages. The feature shifted the publisher's search engine into a direct, transactional gateway. This connected users to the exact articles they needed faster while delivering highly relevant and actionable advertising.

The results